Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
Year of publication: |
2009
|
---|---|
Authors: | Graeff, Timothy R. |
Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 346-369
|
Subject: | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
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