Exploring consumers' expectations of sustainability in mature and emerging markets
Year of publication: |
2016
|
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Authors: | Gassler, Birgit ; Meyer-Höfer, Marie von ; Spiller, Achim |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 71-84
|
Subject: | Global retailing | health | international marketing | sustainable consumption | sustainability | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Einzelhandel | Retail trade | Nachhaltiger Konsum | Sustainable consumption |
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