Exploring corporate strategy : [text and cases]
Gerry Johnson ; Kevan Scholes
| Year of publication: |
2002 ; 6. ed.
|
|---|---|
| Authors: | Johnson, Gerry ; Scholes, Kevan |
| Publisher: |
Harlow [u.a.] : FT Prentice Hall |
| Subject: | Strategisches Management | Positionierung <Marketing> | Führungsentscheidung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVII, 1082 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65117-X |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004747605