Exploring creative marketing thought : divergent ideation processes and outcomes
Year of publication: |
2018
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Authors: | Titus, Philip A. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 3, p. 237-248
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Subject: | creativity | divergent thinking | ideation | imagination | marketing | problem solving | Kreativität | Creativity | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kognition | Cognition | Marketingtheorie | Marketing theory |
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