Exploring customer reactions to offshore call centers : toward a comprehensive conceptual framework
Year of publication: |
2009
|
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Authors: | Sharma, Piyush ; Mathur, Rajiv ; Dhawan, Abhinav |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 5, p. 289-300
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Subject: | Callcenter | Call centre | Auslandsverlagerung | Offshoring | Konsumentenverhalten | Consumer behaviour |
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