Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Ghazal Shams, Mohsin Abdur Rehman, Sarminah Samad, Eeva-Liisa Oikarinen
| Year of publication: |
2020
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|---|---|
| Authors: | Shams, Ghazal ; Rehman, Mohsin Abdur ; Samad, Sarminah ; Oikarinen, Eeva-Liisa |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 25.2020, 1/2, p. 1-13
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| Subject: | Mobile banking | Customer experiences | Customer expectations | Generational theory | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-020-00071-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298246