Exploring Customer Value Formation: A Customer Dominant Logic Perspective
Year of publication: |
2010-09-06
|
---|---|
Authors: | Voima, Päivi ; Heinonen, kristina ; Strandvik, Tore |
Institutions: | Hanken Svenska Handelshögskolan |
Subject: | customer value | value creation | value formation | service dominant logic | customer dominant logic |
-
Revealing customer dominant logic in healthcare services
Seppänen, Kaisa, (2017)
-
Invisible value formation : a netnography in retail banking
Medberg, Gustav, (2014)
-
Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole, (2018)
- More ...
-
Consumer Responsiveness to Mobile Marketing
Heinonen, Kristina, (2006)
-
Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
Heinonen, Kristina, (2009)
-
Customer Energy in Relationships
Heinonen, Kristina, (2010)
- More ...