Exploring direct marketing
Lisa O'Malley, Maurice Patterson, Martin Evans
| Year of publication: |
1999 ; 1. ed.
|
|---|---|
| Authors: | O'Malley, Lisa ; Patterson, Maurice ; Evans, Martin |
| Publisher: |
London : International Thomson Business |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 492 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86152-402-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004567201