Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction
Myungkeun Song, Won Seok Lee, Joonho Moon
| Year of publication: |
2019
|
|---|---|
| Authors: | Song, Myungkeun ; Lee, Won Seok ; Moon, Joonho |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 32.2019, p. 1-9
|
| Subject: | Assortment size | Choice overload | Decision difficulty | Decision satisfaction | Presentation format | Rate fences | Room pricing | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2019.100572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128985