Exploring Ethics in Contemporary Pharmaceutical Marketing Practices : A Stakeholder Marketing Perspective
Year of publication: |
2021
|
---|---|
Authors: | Malik, Fazal |
Publisher: |
[S.l.] : SSRN |
Subject: | Stakeholder | Marketing | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Ethik | Ethics | Arzneimittel | Pharmaceuticals |
Extent: | 1 Online-Ressource (16 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Sep 1, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3954593 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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