Exploring factors affecting the effectiveness of business training in the microfinance sector : using the Industrial Marketing Purchasing (IMP) approach
Ruwan Abeysekera
| Year of publication: |
2020
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|---|---|
| Authors: | Abeysekera, Ruwan |
| Published in: |
Business ethics and leadership : BEL. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6311, ZDB-ID 2910908-5. - Vol. 4.2020, 3, p. 46-56
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| Subject: | Microfinance | Business Training | Business Development Services | Case Study Method | IMP Framework | Mikrofinanzierung | B-to-B-Marketing | Business-to-business marketing | KMU | SME |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/bel.4(3).46-56.2020 [DOI] hdl:123456789/80671 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488581