Exploring fantasy sports and its fan base from a CRM perspective
Year of publication: |
2010
|
---|---|
Authors: | Smith, Amber A. ; Synowka, David P. ; Smith, Alan D. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 103-142
|
Subject: | fantasy football | Sport | Sports | Beziehungsmarketing | Relationship marketing | Empirische Methode | Empirical method | USA | United States |
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