Exploring individual personality factors as drivers of M-shopping acceptance
Year of publication: |
2009
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Authors: | Aldás-Manzano, Joaquín ; Ruiz-Mafé, Carla ; Sanz-Blas, Silvia |
Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 109.2009, 5, p. 739-757
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