Exploring key neo‐marketing directions through the use of an academic “think tank”
Year of publication: |
2002
|
---|---|
Authors: | Moutinho, Luiz ; Davies, Fiona ; Hutcheson, Graeme |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 4, p. 417-432
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Forecasting | Methodology |
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