Exploring Managers' Views About Brand Saboteurs
| Year of publication: |
2007
|
|---|---|
| Authors: | Wallace, Elaine ; de Chernatony, National Leslie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 1-2, p. 91-106
|