Exploring marketing research
William G. Zikmund
| Year of publication: |
2003 ; 8. ed.
|
|---|---|
| Authors: | Zikmund, William G. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marktforschung | Market research | Theorie | Theory | USA | United States | Marketingforschung |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXI, 744 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Various multi-media instructional materials, including a web site, are available to supplement the text - Includes index 0203 |
| ISBN: | 0-324-18148-5 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001663421