Exploring modes of entry into international markets : direct investment or contractual relations
Year of publication: |
2014
|
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Authors: | Fernandes, Rui ; Gouveia, Borges ; Pinho, Carlos |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 1, p. 56-73
|
Subject: | internationalization | foreign markets entry modes | investment decisions | demand uncertainty | real options | flexibility | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Theorie | Theory | Realoptionsansatz | Real options analysis | Multinationales Unternehmen | Transnational corporation |
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