Exploring omnichannel retailing : common expectations and diverse realities
Wojciech Piotrowicz, Richard Cuthbertson, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Piotrowicz, Wojciech (ed.) ; Cuthbertson, Richard (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Welt | World | Geschäftsmodell | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xiv, 288 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-319-98272-4 ; 3-319-98272-9 ; 978-3-319-98273-1 |
| Other identifiers: | 10.1007/978-3-319-98273-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918784