Exploring omnichannel strategies : a path to improve customer experiences
Year of publication: |
2024
|
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Authors: | Silva, Susana C. ; Silva, Francisca Pinto ; Dias, Joana Carmo |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 1, p. 62-88
|
Subject: | Customer experience | Luxury/non-luxury segment companies | Omnichannel | Retail industry | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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