Exploring Perceived Channel Price, Quality, and Value as Antecedents of Channel Choice and Usage in Multichannel Shopping
Year of publication: |
2011
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Authors: | Yu, Ui-Jeen ; Niehm, Linda ; Russell, Daniel |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 18.2011, 2, p. 79-103
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