Exploring positively- versus negatively-valenced brand engagement: a conceptual model
Year of publication: |
2014
|
---|---|
Authors: | D. Hollebeek, Linda ; Chen, Tom |
Other Persons: | C. Leventhal, Richard (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 23.2014, 1, p. 62-74
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Netnography | Brand engagement | Conceptual model |
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