Exploring power strategies for transformation in a service-ecosystem
Year of publication: |
2024
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Authors: | Hogg, Johannes |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 3, p. 399-419
|
Subject: | Value co-creation | Concept of power | Market-shaping | Service-dominant logic | Service-driven | Transformation | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Organisatorischer Wandel | Organizational change | Marketingtheorie | Marketing theory |
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