Exploring proactive niche market strategies in the steel industry : activities and implications
Year of publication: |
May 2016
|
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Authors: | Ottoson, Mikael ; Kindström, Daniel |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 119-130
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Subject: | Niche marketing | Proactive niche market strategy | Activities | Steel industry | Case studies | Stahlindustrie | Nischenstrategie | Niche marketing strategy | Marketingmanagement | Marketing management |
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