Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach
Year of publication: |
2024
|
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Authors: | Nasef, Nehal Nabil ; Sedej, Tanja |
Published in: |
International journal of electronic trade. - Geneva : Inderscience Publishers, ISSN 1742-7533, ZDB-ID 3186810-1. - Vol. 1.2024, 2, p. 93-113
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Subject: | brand equity | customer equity | marketing | marketing communication | relationship equity | social media | training context | value equity | Social Web | Social web | Kundenwert | Customer value | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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