Exploring robust design capabilities, their role in creating global products, and their relationship to firm performance
Year of publication: |
2006
|
---|---|
Authors: | Swan, K. Scott ; Kotabe, Masaaki ; Allred, Brent B. |
Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 224-256
|
Subject: | Produktgestaltung | Product design | Internationales Marketing | International marketing |
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