Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Year of publication: |
2012
|
---|---|
Authors: | Kim, Kihan ; Tootelian, Dennis H. ; Mikhailitchenko, Galina N. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 2, p. 91-105
|
Subject: | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Vergleich | Comparison |
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