Exploring service brand associations: a consumers' perspective in rising service economy
Year of publication: |
2021
|
---|---|
Authors: | Qureshi, Jawaid Ahmed ; Padela, Shoaib M. Farooq ; Qureshi, Shahid ; Baqai, Sana |
Published in: |
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada. - Madrid, ISSN 1133-3197, ZDB-ID 2508178-0. - Vol. 39.2021, 2, p. 45-61
|
Subject: | Service Brands | Brand Associations | Consumer Perspectives | Brand Equity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Dienstleistungssektor | Service industry |
-
Casidy, Riza, (2018)
-
Consumer reaction to service rebranding
Collange, Véronique, (2015)
-
Xu, Xin, (2014)
- More ...
-
Baqai, Sana, (2020)
-
Qureshi, Jawaid Ahmed, (2018)
-
Qureshi, Jawaid Ahmed, (2018)
- More ...