Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Jung-Kuei Hsieh, Ching-Yin Tseng
| Year of publication: |
May 2018
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|---|---|
| Authors: | Hsieh, Jung-Kuei ; Tseng, Ching-Yin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 2, p. 164-185
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| Subject: | Digital goods | Online games | Social influence theory | Theory of sense of community | Happiness | Social Web | Social web | Soziale Beziehungen | Social relations | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Digitale Güter | Online-Marketing | Internet marketing | Zufriedenheit | Satisfaction | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873192