Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis
Year of publication: |
2024
|
---|---|
Authors: | Galiano-Coronil, Araceli ; Aguirre Montero, Alexander ; López Sánchez, José Antonio ; Díaz Ortega, Rosario |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 2, p. 549-574
|
Subject: | Corporate social responsibility | Happiness | Social marketing | Twitter | Künstliche Intelligenz | Artificial intelligence | Corporate Social Responsibility | Social Marketing | Zufriedenheit | Satisfaction | Social Web | Social web |
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