Exploring students' motivation to participate in entrepreneurial marketing education
Year of publication: |
2023
|
---|---|
Authors: | McCartan, Aodheen ; Cummins, Darryl ; Morgan, Margaret ; Joseph-Richard, Paul |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 278-295
|
Subject: | Entrepreneurial Marketing | Entrepreneurial Marketing Education | Marketing Education | non-specialist Marketing Education | student motivation | learning approaches and issues | marketing education issues | Entrepreneurship | Entrepreneurship approach | Marketing | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Unternehmensgründung | Business start-up | Lehrplan | Curriculum | E-Learning | E-learning |
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