Exploring supermarket loyalty card analysis to identify who buys fairtrade
Fred Amofa Yamoah, Andrew Fearne and Rachel Duffy
| Year of publication: |
2014
|
|---|---|
| Authors: | Yamoah, Fred Amofa ; Fearne, Andrew P. ; Duffy, Rachel |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 3, p. 328-346
|
| Subject: | loyalty card data | ethical shopper | market segmentation | fairtrade | cross shopping | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Fairer Handel | Fair trade | Marktsegmentierung | Market segmentation | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366988