Exploring the acceptance of technology for mobile shopping : an empirical investigation among Smartphone users
Year of publication: |
2015
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Authors: | Groß, Michael |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 3, p. 215-235
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Subject: | mobile shopping acceptance | m-shopping | technology acceptance model (TAM) | Smartphone | German consumer | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Deutschland | Germany | Mobiltelefon | Mobile phone |
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