Exploring the antecedents and consequences of effectuation in NPD : the moderating role of firm size
Year of publication: |
2022
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Authors: | Deng, Cheng ; Yang, Jianjun ; Loh, Lawrence ; Mu, Tian |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 34.2022, 7, p. 832-846
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Subject: | Decision-making logic | effectuation | new product creativity | Produktentwicklung | New product development | Innovation | Betriebsgröße | Firm size | Kreativität | Creativity | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up |
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