Exploring the brand's world-as-assemblage : the brand as a market shaping device
Winfred Ikiring Onyas, Annmarie Ryan
| Year of publication: |
2017
|
|---|---|
| Authors: | Onyas, Winfred Ikiring ; Ryan, Annmarie |
| Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 141-166
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616301