Exploring the Carpathian Garden : a marketing view over the promotion and capitalization of the cultural heritage of Romania after 1989
Year of publication: |
2012
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Authors: | Vegheş, Călin ; Popescu, Ioana Cecilia ; Dugulan, Diana |
Published in: |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria. - Vienna : Inst. for Export Management, Vienna Univ. of Economics and Business, ISBN 978-3-9503290-1-8. - 2012, p. 305-317
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Subject: | Kulturtourismus | Cultural tourism | Tourismusmarketing | Tourism marketing | Rumänien | Romania |
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