Exploring the commercial value of social networks
Year of publication: |
2014
|
---|---|
Authors: | Chen, Hsin ; Papazafeiropoulou, Anastasia ; Chen, Ta-Kang ; Duan, Yanqing ; Liu, Hsiu-Wen |
Published in: |
Journal of Enterprise Information Management. - Emerald Group Publishing Limited, ISSN 1758-7409, ZDB-ID 2144850-4. - Vol. 27.2014, 5, p. 576-598
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Facebook | Virtual community | Extrinsic motivations | Intrinsic motivations |
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