Exploring the complexities of value creation : the role of engagement strenght
Year of publication: |
2009
|
---|---|
Authors: | Scholer, Abigail A. ; Higgins, E. Tory |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 137-143
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
-
Time, uncertainty, and consumption decision : a Shackllian approach
Fahn, Jiin-ming, (1992)
-
Rational choice under an imperfect ability to choose
Palma, André de, (1992)
-
Le preferenze interdipendenti : le implicazioni sociologiche della teoria della domanda
Ragone, Gerardo, (1993)
- More ...
-
Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory, (2009)
-
Engaging the Consumer : The Science and Art of the Value Creation Process
Higgins, E. Tory, (2011)
-
Workload, risks, and goal framing as antecedents of shortcut behaviors
Beck, James W., (2017)
- More ...