Exploring the contributions of involving ordinary users in ideation of technology-based services
Year of publication: |
2009
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Authors: | Magnusson, Peter |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 5, p. 578-593
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Subject: | Innovation | USA | United States | Unternehmensdienstleistung | Business services | Produktentwicklung | New product development | Kundenintegration | Customer integration |
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