Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
Year of publication: |
2024
|
---|---|
Authors: | Tabacco, Raffaella ; Chiarvesio, Maria ; Romanello, Rubina |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 2, p. 225-243
|
Subject: | Artificial intelligence | Business relationships | Industry 4.0 | Internet of things | Servitization | Sustainability | Internet der Dinge | Künstliche Intelligenz | Geschäftsmodell | Business model | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit |
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