Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
Year of publication: |
2007
|
---|---|
Authors: | Beverland, Michael ; Farrelly, Francis ; Woodhatch, Zeb |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 4, p. 49-60
|
Saved in:
Saved in favorites
Similar items by person
-
The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors
Beverland, Michael, (2004)
-
The viral marketing metaphor explored through Vegemite
Beverland, Michael, (2015)
-
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis, (2024)
- More ...