Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Year of publication: |
2021
|
---|---|
Authors: | Ray, Arghya ; Bala, Pradip Kumar ; Rana, Nripendra P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 391-404
|
Subject: | Brand attitude | Online travel agency services | Online user-generated content | Qualitative aspects | Textual data | Reisevermittler | Travel agency | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Markenimage | Brand image | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web |
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