Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
| Year of publication: |
2007
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|---|---|
| Authors: | Jamal, Ahmad ; Al-Marri, Mohammed |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 7-8, p. 613-630
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