Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Pei-Hsuan Tsai, Guan-Yi Lin, Yu-Lin Zheng, Yi-Chong Chen, Pao-Zhen Chen, Zheng-Cheng Su
| Year of publication: |
2020
|
|---|---|
| Authors: | Tsai, Pei-Hsuan ; Lin, Guan-Yi ; Zheng, Yu-Lin ; Chen, Yi-Chong ; Chen, Pao-Zhen ; Su, Zheng-Cheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-14
|
| Subject: | Green marketing | Purchase intention | DEMATEL | DANP | Modified VIKOR | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389986