Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
Man Lai Cheung, Wilson KS Leung, Jun-Hwa Cheah, Hiram Ting
Year of publication: |
2022
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Authors: | Cheung, Man Lai ; Leung, Wilson Ka-shing ; Cheah, Jun-Hwa ; Hiram Ting |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 2, p. 152-170
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Subject: | emotional | emotional value | functional value | impulse buying | purchase intention | rational | relational value | Tourism platforms | user-generated content | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Tourismus | Tourism | Digitale Plattform | Digital platform | Tourismuswirtschaft | Tourism industry |
Saved in:
Online Resource