Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Year of publication: |
2023
|
---|---|
Authors: | Tajdini, Javad ; Tajeddini, Omid |
Published in: |
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation. - Cham : Springer International Publishing, ISBN 978-3-031-40324-8. - 2023, p. 143-153
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Subject: | Corporate performance | Firm website | Instagram | Management perception | Social media | Unternehmenserfolg | Firm performance | Website | Social Web | Social web | Online-Marketing | Internet marketing |
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