Exploring the factors of using mobile ticketing applications : perspectives from innovation resistance theory
Year of publication: |
2022
|
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Authors: | Chen, Chia-Chen ; Chang, Chin-Hsuan ; Hsiao, Kuo-Lun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-10
|
Subject: | Informativeness | Innovation resistance theory (IRT) | Personal innovativeness | Technology anxiety | Word of mouth influence | Innovation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
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