Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Richard D. Waters; Natalie T. J. Tindall
| Year of publication: |
2011
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|---|---|
| Authors: | Waters, Richard D. ; Tindall, Natalie T. J. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 1, p. 20-40
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| Subject: | Fundraising | Humanitäre Hilfe | Humanitarian aid | Nonprofit-Marketing | Nonprofit marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988052