Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
| Year of publication: |
2010
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|---|---|
| Authors: | Peterson, Robert A. ; Jeong, Jaeseok |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 6, p. 677-691
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