Exploring the impact of cultural value orientations on market mavenism and opinion leadership
Year of publication: |
2013
|
---|---|
Authors: | Zhang, Jie ; Lee, Wei-Na |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 5, p. 534-555
|
Subject: | market mavenism | opinion leadership | survey | cultural value orientations |
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