Exploring the impact of digital platforms on SME internationalization : New Zealand SMEs use of the Alibaba platform for Chinese market entry
Year of publication: |
April-June 2018
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Authors: | Jin, Huijun ; Hurd, Fiona |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 19.2018, 2, p. 72-95
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Subject: | Digital platforms | entry strategy | SMEs | barriers to entry | liability of foreignness | KMU | SME | Digitale Plattform | Digital platform | Markteintritt | Market entry | Internationaler Markteintritt | International market entry | China | Neuseeland | New Zealand | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics | Digitalisierung | Digitization | Auslandsinvestition | Foreign investment | Unternehmensgründung | Business start-up | Globalisierung | Globalization |
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